June, 2020
Internal Marketing Newsletter
June, 2020
Marketing Campaigns Status
This Month
Guardian
Edge
  • Return to Work Campaign​ -
    • Went live with COVID / Return to Work Landing Page
    • Published Blog - 10 Best Practices For Immigration Practitioners in the Wake of COVID-19
    • Launched Email nurture (promoting blog)
    • Began social promotions
    • Went live with web advertisements
Guardian
Return to Work Campaign

  • Went live with COVID / Return to Work Landing Page
  • Published Blog - America is Reopening - Is your Organization Prepared?
  • Launched Email nurture (promoting blog)
  • Began social promotions
  • Went live with web advertisements

Cont'd - SHRM Remote I-9 Quiz Sponsorship

  • Continue to collect leads and promote our content
  • 5 question quiz featuring remote hiring, promoted across SHRM for 90 day
  • Quiz takers receive LLX remote hiring I-9 policy and procedure doc

Edge
Return to Work Campaign

  • Went live with COVID / Return to Work Landing Page
  • Published Blog - 10 Best Practices For Immigration Practitioners in the Wake of COVID-19
  • Launched Email nurture (promoting blog)
  • Began social promotions
  • Went live with web advertisements

On The Horizon
Guardian
  • Continuation of Remote Hiring Campaign For Education Industry -
    • Second wave to focus on higher education private universities
    • Currently building out target list and contacts
  • ASHHRA Homepage Ad Sponsorship -
    • Contracted with ASHHRA in early Q1
    • 12 month sponsorship beginning July 1
    • Ad and corresponding landing page promoted on homepage
Edge
  • AILA Technology Roundtable
    • July 1 - Technology pop-up roundtable series
    • Featuring client co-presenter (TBD) and moderated by AILA
    • 1 hour duration, presentation and live Q&A
    • Geared towards both users and prospects who are AILA members
  • CLINIC Webinar - Nurturing Positive Client Engagement
    • July 13th, More info coming soon
  • Cont'd - Return to Work Campaign​
    • Infographic / Report, additonal promotions and email nurture program
Guardian
Cont'd - Return to Work Campaign

  • Infographic / Report, Case Study, additonal promotions and email nurture program

ASHHRA Homepage Ad Sponsorship

  • Contracted with ASHHRA in early Q1
  • 12 month sponsorship beginning July 1
  • Ad and corresponding landing page promoted on homepage

Edge
AILA Technology Roundtable

  • July 1 - Technology pop-up roundtable series
  • Featuring client co-presenter (TBD) and moderated by AILA
  • 1 hour duration, presentation and live Q&A
  • Geared towards both users and prospects who are AILA members

CLINIC Webinar - Nurturing Positive Client Engagement

  • July 13th, More info coming soon

Cont'd - Return to Work Campaign

  • Infographic / Report, additonal promotions and email nurture program

Upcoming Events
Guardian
HR.com Inspire Virtual Conference - June 22-26

  • Virtual Booth with Guardian resources, Recorded videos, and Live Chat feature
  • 50 minute webinar featuring John Fay- June 22nd 3:00PM Eastern
  • Title: Managing I-9 and E-Verify Obligations in 2020 and Beyond

Edge
AIC Annual American Heritage Awards- Virtual Event day and time TBD

  • Title Sponsor- Promotions on event forum webpage, Verbal acknowledgement during the event, Raffle item presented by LLX.

AILA Annual Virtual Conference- July 20-23

  • Premium virtual booth with Edge resources, videos, and Live Chat feature, and banner ads on their event site

Guardian
  • HR.com Inspire Virtual Conference - June 22-26 -
    • Virtual Booth with Guardian resources, Recorded videos, and Live Chat feature
    • 50 minute webinar featuring John Fay- June 22nd 3:00PM Eastern
    • Title: Managing I-9 and E-Verify Obligations in 2020 and Beyond
Edge
  • AIC Annual American Heritage Awards- Virtual Event June 18th 8:00PM Eastern -
    • Title Sponsor- Promotions on event forum webpage, Verbal acknowledgement during the event, Raffle item presented by LLX.
  • AILA Annual Virtual Conference- July 20-23 -
    • Premium virtual booth with Edge resources, videos, and Live Chat feature, and banner ads on their event site
Resources


Coming Soon
Guardian
  • Infographic - TBD (Related to return to work campaign)
Edge
  • Infographic - TBD (Related to return to work campaign)
General Updates

Want to hear more about the current marketing initiatives or have questions about specific efforts? Attend our new Monthly Marketing meeting.

 

June’s Monthly Marketing Meeting will be on Tuesday June 16th at 10:00AM Arizona Time. If you can’t make it, don’t worry, we will record and post the recorded meetings in our resources folder for you to watch at your convenience.
Social Media Update

Share This!

Help us spread the word on your LinkedIn account. Some of our most recent posts are below and ready for you to re-post on your LinkedIn walls. Thank you!

America is Reopening — Is Your Organization Prepared? Read the latest from the LawLogix I-9 and E-Verify Compliance Blog:
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Marketing Message of the Month
Wash Your Hands

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