December, 2020
Internal Marketing Newsletter
December, 2020
Marketing Campaigns Status
This Month
Guardian
Edge
Guardian
I-9 Advantage Sunset Campaign Launched

  • We anticipate I-9 Advantage to be sunsetting their product within next 12-18 months
  • Integrated marketing campaign targeting approximately 30 accounts leveraging I-9 Advantage/Equifax
  • Landing Page, Web Ads, Paid social media, email blasts, dedicated call and email follow-up, long-term email nurture program in place

Digital Marketing Ad Refresh:

  • Repurposing assets and refreshing ad content across ABM platform and linkedin paid social
  • New ads and assets feature: I-9 Audit Ebook, OnDemand Fall Webinar Series

Guardian employee experience video

  • Created a short video that walks a new employee through the steps of completing the I-9 within Guardian

Edge
CLINIC Webinar - The Art of Grant Writing in a New Environment

  • December 8th
  • Led by Kathleen Judd, Guest speaker Vanna Slaughter
  • 3rd of 6 webinars exclusively for CLINIC affiliates
  • 130+ registrants, 76 live attendees, 40+ leads - email and call follow-up in progress
  • On Demand recording circulating to CLINIC affiliates

Digital Marketing Ad Refresh:

  • Repurposing assets and refreshing ad content across ABM platform and linkedin paid social
  • New ads and assets feature: 9 case management feature Ebook, Avoid RFE/Denials landing page

On The Horizon
Guardian
Edge
Guardian
N/A
Edge
New Edge Home Page on llx.com:

  • Luanching the first of the year, we are completely redesigned and updated the messaging on the Edge home page.
  • Currently reviewing with the sales team for final tweaks

Upcoming Events
Guardian
N/A
Edge
N/A
Guardian
Edge
Resources
Coming Soon
Guardian
Edge
General Updates

Want to hear more about the current marketing initiatives or have questions about specific efforts? Feel free to reach out ot Jesse or Jody directly. Thank you!

Social Media Update

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Help us spread the word on your LinkedIn account. Some of our most recent posts are below and ready for you to re-post on your LinkedIn walls. Thank you!

Hot off the *blog* press! We’ve rounded up the best takeaways from this year’s I-9 Palooza event held virtually this past October 2020 – check out how our biggest #I9Palooza event positively impacted our attendees. >> https://lnkd.in/gckkEUx

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Marketing Message of the Month
We are excited for 2021 and hitting the ground running to drive new marketing and sales opportunities. Happy Holidays from your LawLogix Marketing Team!

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