Adding a Custom Look and Feel to your Immigration Web Portal
Many software applications on the market today enable users to customize certain elements of the program to create a distinct look and feel that is uniquely their own. This may include the ability to modify graphics, screen layout, and fonts (the “look”), as well as the underlying content and writing style (the “feel”). Who hasn’t spent a few hours during the day looking for that perfect desktop wallpaper (the beach always does it for me) or fiddling around in Word so that your most frequently accessed functions are within easy reach? Customization is not only very addictive, but also empowering in that it enables users to work more efficiently. But, creating a “Look and Feel” can have even greater benefits when you are the one managing the software service for your own team or for a third party client…such as a corporate HR representative or foreign national. Let’s take a quick look at 4 easy ways to add that personal touch to your Immigration Web Portal. Show off your Firm or Company Logo One of the most obvious (and easy) additions you can make to your case management system to is display your firm or corporate logo. The psychological effect of a well-placed logo is very powerful – the vision of your logo can be reassuring, inspiring, or even dominating (if that’s your intent). Whatever your objective, you want everyone (including your own staff, FN clients, HR clients, etc.) to receive that subliminal message. In addition, those of you practicing employment-based immigration may also want to display your corporate client’s logo on the site, which not only solidifies your firm’s commitment to the company but also emphasizes the collaboration between your two organizations. Post regular ‘Notices’ on a Virtual Bulletin Board A well-designed immigration portal will also enable you to add your own “content” through a “Notice” board or other similar method. Ideally, you should be able to post these notices both internally and externally (depending on the information). Here are some tips for writing Notices which I have seen our clients utilize with great success:
- Bring your immigration team together by posting personal Notices that will interest everyone in the office. For example, you may wish a staff member a happy birthday or post your upcoming vacation schedule.
- Post current AILA news, including the latest changes in immigration practice or general immigration news. HR and FN clients will also appreciate similar postings.
- Keep your Notices current, making the HR and FN interface the place to go for the latest bits of interesting news. This will not only drive traffic to your portal but will also have the added benefit of reducing repetitive emails (e.g., the current H-1B cap count).
- Let your clients know when their favorite Case Manager’s baby has arrived or inform your clients of your holiday office schedule.
Create a Welcome Message for your HR and FN Clients There’s nothing like a customizable welcome message to get your client’s attention when they login to your site. Did an Associate recently receive an award? Has your Managing Partner published an article? Have you hired a new team of paralegals? You may not think your clients are interested, but you’d be surprised how these little tidbits of information can strengthen your bonds and facilitate communication. Tie in your own Public Website Many of you already have successful websites with useful immigration and firm/organization biographical content. Why not tie in your case management system for a completely seamless user experience? Your clients can then visit your website, perhaps read your blog, and then click on a “Client Login Area” to access the immigration portal. The best systems will ensure that you can essentially make the immigration portal “invisible” to your guests, which enables you to offer consistent and coherent branding throughout. Want to learn how to customize your “look and feel” in the LawLogix EDGE case management system? Current EDGE clients can contact Customer Support here or by calling us at 602-357-4240 ext. 2 for complete details. New clients interested in learning more the LawLogix EDGE system can contact us hereor call 602-357-4240 ext. 1. Also, please visit our website at www.lawlogix.com for general information.